Voluptuous Vehemence

Eloise and I have decided that our target audience will be women from the ages of 18-30, and I think that our preferred audience should be active, hedonist and possibly Pete Buckingham's 'film fanatics' aswell, so that they can properly engage and analyse our product. I did some research about Pete Buckingham's critical audience theory- along with general audience trends, profiles and patterns- which I posted onto my research and planning blog. Here is the link to that.